Monday, October 22, 2007

New commercial

This weekend I saw this new commercial advertising perfume and cologne. It was an ad for this new cologne called Fuel by Desire by Diesel and Macy's is selling it so far. The first three commericals I saw advertising it had a different woman. The sentence that everyone kept saying, which I guess is there cliché was "Are you alive?". All women were walking in a seductive way towards someone the viewer couldn't see on camera, and all were scantily dressed. One woman was walking to a darkened room and while she was walking she was slowly disrobing; before stepping all the way in the room she totally disrobed and the viewer plainly saw the back of her which means her butt. This truly disturbs me because my four year old daughter watches television and she's been banned from watching a lot of things that I thought were safe until some vulgar words or sex scenes came into view. Now I have to worry about commercials, (Now let me get back to the other commericals there is yet more to it). The second commercial had a different woman repeating the same slogan, after that she slowly walked up the stairs staring "hungrily" at someone off camera, and then she blows out the camera and its pitch black(the viewer's mind can only imagine what happens). The third lady commercial pitched the same logan and after that showed her going into a room smiling playfully at her partner(s) in a very very sheer short dress shirt. Now the men commercials are much different then the ladies: the men were fully clothed and they were running away not coming towards someone. The first man commercial that I saw had a stunningly beautiful man repeating the same slogan as the women, "Are you alive" and after that the picture changed where he was running as if someone was chasing him and while he was running he was pulling up his pants and trying to button them as if he was caught doing something he shouldn't have; his shirt was slightly agape and he was trying to catch his breath. The second man commercial repeated the same slogan and then the viewer saw him running away from something at a rapid pace. He was fully clothed and he was desperately trying to get his breath. Now I'm not sure if the women commercial was trying to get to women and I don't know if they will get to any women with the type of commercial running; if they were trying to get to men then I can see them positioning the women in that type of way. I also see a big difference of how they did the women commercials and the men; the women were in a sexual situation and the men were I guess on an adventurist situation. The men could have been running from the law or enraged husband or something else. The viewer would have no problem knowing what the women were up to. The men were fully clothed and the women were scantily dressed or not dressed at all. The women were going towards someone or a group of people, and the men were franticly running away from someone or a group of people. Its a very big difference , I encourage all to watch it and the one with the stripping girl, please don't watch it with your children.

No comments: