New commercial

This weekend I saw this new commercial advertising perfume and cologne. It was an ad for this new cologne called Fuel by Desire by Diesel and Macy's is selling it so far. The first three commericals I saw advertising it had a different woman. The sentence that everyone kept saying, which I guess is there cliché was "Are you alive?". All women were walking in a seductive way towards someone the viewer couldn't see on camera, and all were scantily dressed. One woman was walking to a darkened room and while she was walking she was slowly disrobing; before stepping all the way in the room she totally disrobed and the viewer plainly saw the back of her which means her butt. This truly disturbs me because my four year old daughter watches television and she's been banned from watching a lot of things that I thought were safe until some vulgar words or sex scenes came into view. Now I have to worry about commercials, (Now let me get back to the other commericals there is yet more to it). The second commercial had a different woman repeating the same slogan, after that she slowly walked up the stairs staring "hungrily" at someone off camera, and then she blows out the camera and its pitch black(the viewer's mind can only imagine what happens). The third lady commercial pitched the same logan and after that showed her going into a room smiling playfully at her partner(s) in a very very sheer short dress shirt. Now the men commercials are much different then the ladies: the men were fully clothed and they were running away not coming towards someone. The first man commercial that I saw had a stunningly beautiful man repeating the same slogan as the women, "Are you alive" and after that the picture changed where he was running as if someone was chasing him and while he was running he was pulling up his pants and trying to button them as if he was caught doing something he shouldn't have; his shirt was slightly agape and he was trying to catch his breath. The second man commercial repeated the same slogan and then the viewer saw him running away from something at a rapid pace. He was fully clothed and he was desperately trying to get his breath. Now I'm not sure if the women commercial was trying to get to women and I don't know if they will get to any women with the type of commercial running; if they were trying to get to men then I can see them positioning the women in that type of way. I also see a big difference of how they did the women commercials and the men; the women were in a sexual situation and the men were I guess on an adventurist situation. The men could have been running from the law or enraged husband or something else. The viewer would have no problem knowing what the women were up to. The men were fully clothed and the women were scantily dressed or not dressed at all. The women were going towards someone or a group of people, and the men were franticly running away from someone or a group of people. Its a very big difference , I encourage all to watch it and the one with the stripping girl, please don't watch it with your children.

Sleeping With the Enemy

I couldn't believe that the corporation that shows Dove as "the" product for women and all of these commercials about campaigning for real beauty are the same people that promotes Axe and the bomchikawawa women. Its like sleeping with the enemy; on one side their message says you are beautiful and not to fall into the the media's claws, and on the other side it's saying you need to be a skinny bombshell with no brain. I can't believe the site has a freakin music video and ringtones about absoultely nothing. It was stupid, degrading, and an insult on women's intelligence. They basically put us as low as animals. It was also funny stupid like Napeoleon Dynamite; I don't know if I should be offended or laughing my butt off. Basically I know the company is in the advertisement buisness to make money. Dove is for women and they know how to make a woman feel good, and on Axe, they are playing into almost every mans' fantasy. So I guess...

The lawsuit against mcdonalds

I read on CNN that this woman was suing McDonalds for a hoax gone wrong. Someone pretending to be a cop came in the restaurant and stripped searched her and while he was doing that he was touching her in a sexual way. McDonalds said that they knew about the hoaxs but said that it was irrielavent to tell contact all of their franchises and tell them about it, and that the woman should have said no. I believe that McDonalds was very sexist in saying that; she had no idea what was going on, and if someone dressed as a cop came to you telling you to do something good law abiding citizens would try to do what they are ordered to do. I will be reading further into this lawsuit; I hope she wins, because all of that could have not have happened if McDonalds would have alerted their workers.